NEW YORK (July 7, 2016) – Mediaocean, the leading software provider for the advertising world, announced that it has acquired INVISION Inc., a leading provider of cross-device sell-side workflow solutions to major media companies.

“As marketing transforms into multi-screen, IP-based cross media, the futures, spot and real time markets are converging,”said Bill Wise, CEO of Mediaocean. “It is crucial for us to provide integrated platforms that bring buyers and sellers closer together in a neutral and open way. We will accelerate automation and reduce inefficiencies. INVISION is a great business by itself, but integrated more tightly into the agency workflow, it’s a win-win for agencies and broadcasters.”

“We are excited to be joining the Mediaocean family,”said Steve Marshall, CEO and Co-Founder of INVISION. “INVISION has always been dedicated to empowering our clients. A tighter integration with Mediaocean’s solutions will enable more efficient operations and will provide flawless cross-channel advertising. With our combined resources, we’ll deliver an even better experience for our clients, building an expanded platform and driving further product innovation.”

Founded in 1993, INVISION is the leading sell-side workflow solution for broadcasters and MVPDs (multichannel video programming distributors). INVISION serves the cable, broadcast, syndication, satellite and MVPD markets through its suite of products including DealMaker, DealMaker Digital and ProPost that automate the end-to-end advertising sales workflow and provide advanced inventory management and stewardship tools.

INVISION marks the fourth acquisition by Mediaocean since being acquired by Vista Equity Partners (“Vista”) in August 2015. Vista is a leading private equity firm that invests in software, data, and technology-based organizations. Since January, Mediaocean executed three acquisitions including BCC AdSystems, the leading provider of media buying workflow software in Australia and East Asia, ColSpace, a leading provider of media planning tools, and INVISION.

The transaction closed on June 30, 2016. Financial terms have not been disclosed. Stifel advised INVISION in this transaction.