Los Angeles and New York, August 1, 2017 – Marquee Brands LLC announced today that it has acquired the entire portfolio of brands from BCBG Max Azria Global Holdings, LLC including the BCBGMAXAZRIA®, BCBGeneration® Herve Leger® brands and all related intellectual property.
Established in 1989, BCBG Max Azria was launched and named for the French phrase “bon chic, bon genre” (great style, great attitude) and quickly took the fashion world by storm, becoming synonymous with European flare, American style and affordable pricing. Throughout its history, BCBG has been a favorite amongst influencers and celebrities and is a staple in women’s wardrobes. “Acquiring these three brands is transformational for Marquee as we step firmly into women’s fashion and further diversify our portfolio,” said Zachary Sigel, Managing Director of Neuberger Berman. “Our mandate and focus on buying relevant brands with their greatest years ahead hasn’t wavered and this acquisition further evidences that commitment,” said Sam Porat, Managing Director of Neuberger Berman.
BCBGMAXAZRIA, BCBGeneration and Herve Leger are the fourth, fifth and sixth investments for Marquee Brands following the acquisitions of Bruno Magli®, Ben Sherman®, and Body Glove®.
Through its global network of international partners, the BCBG brands will continue to expand within mono-branded boutiques, shop-in-shops, department stores and a growing ecommerce marketplace. The brand will have core categories developed and managed through a licensed partnership with Global Brand Group, who will also operate the BCBG stores and supply global product.
“BCBGMAXAZRIA and BCBGeneration each speak to a very specific woman who has come to rely on these brands to help express her unique style and personality. Few women’s contemporary brands carry this much affinity among consumers and retailers alike,” said Cory M. Baker, Chief Operating Officer of Marquee Brands.
Marquee Brands was advised by Jim Langdon of Moore & Van Allen LLP and Christian Neira, general counsel of Neuberger Berman Private Equity.