SANTA MONICA, CA and GREENWOOD VILLAGE, CO – October 29, 2018- Wheel Pros, a leading designer, marketer, and distributor of branded automotive aftermarket wheels, performance tires, and accessories, today announced that it has acquired ReadyLIFT, a leading designer and distributor of suspension, lift, and leveling kits. Financial terms of the transaction were not disclosed.
ReadyLIFT designs, manufactures, and distributes suspension leveling products and lift kits for the truck, jeep, and sport utility vehicle markets. It also offers accessories through its AMI Styling brand, as well as value-branded suspension kits through its RuggedLift brand. Wheel Pros currently serves more than 10,000 retailers with a global network of 33 distribution centers spanning North America and Australia. Founded in 1995, Wheel Pros has a portfolio of 12 proprietary brands with more than 300 custom wheel styles, including some of the most recognized designs in the industry.
“Suspension, lift, and leveling kits are a natural extension of our existing product portfolio and we’re excited to add a well-regarded brand known for its design and quality,” said Jody Groce and Randy White, Co-Founders and Co-CEOs of Wheel Pros. “Our customers will benefit from having access to ReadyLift’s best-in-class products through our leading distribution network. Consumers often buy a lift or leveling kit when they purchase their wheels, and now they will be able to receive these high quality products through Wheel Pros’ same-day or next-day delivery. With the backing of Clearlake, we’ve been able to execute on our strategy of driving growth both organically and inorganically.”
“With this strategic acquisition, Wheel Pros can now offer enhanced products to ReadyLIFT’s existing customers, and can also introduce new customers to ReadyLIFT’s high-quality products through Wheel Pros’ global network of distribution centers,” said José E. Feliciano, Co-Founder and Managing Partner, and Colin Leonard, Partner, at Clearlake. “We are excited to continue our support of Jody, Randy and the Wheel Pros management team as they expand their product offering and accelerate growth. This acquisition illustrates how Clearlake partners with world class management teams to deploy its O.P.S.® approach and execute on an accretive acquisition strategy, completing our third add-on acquisition with Wheel Pros.”